Jan 30, 20By Sam Morales

In a competitive real estate market, you need to list your condo, townhouse, house and lot, or commercial property online. That is why it’s the norm to list your property in any online classifieds, real estate portals, or even in social media, especially those that offer them for free. It is even better than marketing your listings via the traditional means like flyering.

But the next question you should be asking is this: Are you really getting the visibility you need to get the leads you need? Sure, getting your property listed for free is a business saving you’re willing to take, but wouldn’t it make sense to really invest in your listings if this means spending more money on leads who are most likely will buy the property?

Paying more attention to what you post on your real estate listing may sound absurd to you, but hear us out. In a saturated online listings space, listings that look more curated and presented in an informative, exciting manner stand out better than generic listings

We share best practices in developing and publishing your real estate listings online:

1. Use images/videos that have more visual appeal.

It is easy to borrow images and videos from the developer and use that for your condo, townhouse, house and lot or commercial space listing. But have you ever thought how many other agents and brokers are also using the same images and video?

If you are okay with that, how about providing other images that will address some of the most common homebuying questions: Does it have a parking lot? What are its common areas? Which establishments are near this property? Investing in good camera work also allows you to produce and exclusively use your images. 

If you are worried about other people appropriating your images/videos, you can or ask your graphics editor to add a watermark bearing your brand.

2. Make sure that you have provided all the property details, and them some.

A well-listed property is considered high-level content and not spam. Moreover, potential homebuyers will skip listings that are lacking in information. 

If you want to be truly unique, you can provide information that will be helpful to homebuyers who are very specific about their property needs. Is the unit near the staircase or the fire exit? Is it on the second tower? Which bank financing options are available for this property? Does the RFO property allows improvements?

You can even add links to, for example, its Google Map address and articles about the neighborhood it is in or information about other real estate developments in the community.

3. Set a title that properly describes your property to the relevant homebuyers

Do not compete with other listings that has long attached themselves to common search keywords like “condo for sale” or “apartment for rent.” Instead, think about how you can describe your property within 70 characters.

For example, instead of settling with “RFO McKinley BGC condo for sale Stamford Executive Residences Megaworld”, how about “2BR furnished w/ parking Stamford Executive Residences BGC for Sale” or “2BR condo w/ parking Stamford Executive Residences McKinley for Sale”? While the first one is not that bad, Megaworld is already an established search word, and you would want potential homebuyers who are actually looking for a condo unit in the actual property.

4. Show them who you are 

Promote your professional brand by uploading a Linkedin-appropriate profile image and your name. If you represent a broker franchise, check with the online platform on how to promote your professional brand in other aspects of your listing while complying with the listing process guidelines.

5. Take the initial sales call rules by heart, then automate some of the tasks

Abiding to some basic fundamentals, no matter how busy you are, will really make a difference no matter what your offering is.

While not all leads specifically chose your property listing, it is possible that your leads are looking for a specific property type in mind. Real estate professionals who are often taken aback with questions about a property that is not part of their inventory fail to understand the target market their property listings are catering to. Learn to turn these instances into opportunities to qualify their needs and present your inventory as formidable solutions.

And if you find yourself doing some of the tasks repeatedly, think of ways to automate your responses. For example, you can compile a list of spiels on your phone that you can copy, edit, and post. If you are pretty swamp, set some reasonable expectations in your responses.

6. Have a pre-selling property for sale? You can forgo all of these and invest in proactively grabbing or receiving incoming inquiries instead.

No need to upload your content! Simply list your property as pre-selling and find out how you can optimize your listing’s visibility online with our Developer pages.

List your property now with Signet Properties! Click here to upload your properties now.